Step one: clear, concise, accurate language
The process of extracting and organizing key messages can often be helped by a professional copywriter who can express complex concepts with accurate, persuasive language. By using a proven process, DWC compiles information from interviews and documents, synthesizes core concepts, validates across the enterprise, and organizes a data architecture that enables effective external communication.
Step two: get it organized
Ever used a “PIF”? It stands for “Product Information File” and it contains all approved corporate language in a single structured document. It includes the long version of a product profile, the short version, the headline, sub headings, and serves as the only approved language for a given product or service.
Corporate communication usually involves stating the same information over and over – once for the web site, then on the data sheet, then packaging, etc. The message shouldn’t vary much – consistency is critical when communicating across multiple mediums. The PIF ensures consistency and cuts down on the redundant process of re-writing product information. Managers should not need to re-write the same messages over and over. The PIF provides approved, standardized language that helps everyone feel confident they are talking about your products and services in a consistent way.
Step three: share it easily
A good Content Management System will allow greater sharing and participation within your organization and make it easy to re-purpose content across various delivery methods. DWC can help you choose a content management system that is right for your company. Most off-the-shelf CMS will do the job, though custom integration with other enterprise applications is an option. DWC works with Litmus Box for advanced system integration and data-driven application development.
